There will be fighting for minds and budgets.
Stillwell Partners puts on another epic week of events and discussions that demonstrate our industry's shifts and opportunities around the constant evolution of customer expectations because of new technology... and therefore what businesses to invest in.
This is not an obvious, single, throat-crushing choke hold Dogfight... but a death of a thousand cuts/pecks in a cockfight rumble between Advertising Agencies, Marketing Services, Management Consultants, Strategy Advisors, e-Tailers, Telcos. etc.
Trade commentary on this has been trickling in for years... dykes are leaking ... rivers are flowing. Adage is the latest - see my summary of excerpts.
Here are the sessions that I believe will inspire budgets... Notice the innovators in the room (R/GA, IBMiX, Accenture) - and to mix a metaphor ... that the fox is in the hen house:
See you there... call/text me at 617-331-7852
Ongoing TechX gallery http://newyork.advertisingweek.com/techx/
Mon 10:30 - Leadership and Agency of the Future
Mon 12:00 – Accenture, R/GA
Mon 3:15 – Inside R/GA
Mon 5:30 – Cocktail crowd
Tue 10:45 - Chatbots
Tue 1:15 - Building a Brand in a Mobile-First World
Tue- Mediapost half-day on A.I.
Wed 8AM - Watson
Wed 2:30 - UX
Wed 4:15 - Fast Co
Wed 5:15 – Creative Spirit
Thu 10:30 - Trust w/ 4As
Thu 2:15 – VR and event tech
Thu 3:30 – The Experience Economy
Thu 5:15 - Digiday